Should They Rename "Bad Luck Brian" to "Bad Luck Mike Frerichs"?

Via a tipster we get this meme on the Mike Frerichs for State Treasurer campaign:

That brings up a good point:  are all the mistakes that the Frerichs' campaign continuing to make just 'bad luck'?

Not likely.  Seems like systemic failure all the way through the entire campaign apparatus.  From the candidate down to the interns.  (Excuse us...fellows!)