Tuesday, September 2, 2014
Pay Attention, Frerichs Staffers. It is "Affect Not Effect"
Above, in a nutshell, you'll see the second error that the Mike Frerichs for State Treasurer campaign made when it comes to putting out their infographic: they used effect instead of the word affect.
Here's a screenshot of the version they so gleefully emailed around and posted on Facebook:
Again...after we called them out, they scampered back into the design offices and quickly updated their published infographic to use the right word.
Here's how it looks now: you'll note the updated version to reflect "affect". It is important to note in this screenshot what *hasn't* changed. Why? Because...there's another error up there that they didn't get to just yet. Will they? Before we post???
But...again: we have to ask: is this stuff so hard? Shouldn't a statewide political campaign catch this stuff before it goes out the door? Is that too much to ask?
To summarize: we're up to two errors - both that have been fixed since we called on the Frerichs' campaign to fix them - but there are more coming! Stay tuned!